Jan 13

Americans ramp up for m-commerce

Mobile commerce is set to rise. Forrester predicts that by 2017, the share of mobile phone users using their phone for m-commerce, will grow from 20 pct. in 2011 to 50 pct. in 2017. By then, the worldwide purchase volume from mobile devices will break the USD 1 trillion mark (including NFC and POS terminals), according to a forecast from IDC Financial Insights. Two-thirds of the total mobile commerce volume will be online/m-commerce transaction, while NFC will contribute with one quarter.

GO-Globe.com has provided some interesting (US specific) m-commerce data – like 80% of mobile user prefer locally relevant advertising. Check out their infographic below.