05
Jul 12

Ad spend upside

As print advertising spending declines, online share goes up. Experts estimate a USD 20B+ opportunity for internet & mobile advertising assuming ad spend share equals time spent share. (Source: KPCB Internet Trends 2012)

There is still a huge upside for internet and mobile advertising

02
Nov 09

Cars need open innovation and apps

The other day when going to a meeting with a car maker client, I was a little early. So I went to the newsstand to browse magazines and ended up taking Fortune with me because of a small article titled “An App Store For Autos” (I just couldn’t resist). In the article, the author suggests […]

A heads up windshield display from the not-so-distant-future, imagined by Wired

23
Oct 09

Tuning Authenticity, part 1

I wrote this as a chapter some years back for the book Creative Destruction (2004) about the impact of “new technology” on the music industry. As is clear today, music has changed from being a high-brow practice with little regards for commercial aspects, to being an essential part of the marketing message in the experience […]

rundmc

23
Oct 09

Tuning Authenticity, part 2

Authenticity Music is operative at an emotional level, and as consumer purchase decisions in recent years have tipped towards emotional attributes rather than functional benefits, music accordingly has become an integrated part of the marketing plan that focuses on communicating these emotional values of brands. As we have just seen, music has become a vital […]

rundmc

22
Oct 09

Tuning Authenticity, part 3

It took a while, but then celebrities rushed to endorse brands. Now they’ve all been there – see some of the examples below. By today’s standards, most of these adds seem naive – most of them were naive even at the time they were first published. It’s Old School marketing versus the unschooled..

rundmc

20
Oct 09

Tuning Authenticity, part 4

Cool marketing Authenticity in music basically gets circulated in two different discourses: that of the ‘black’ tradition and that of the ‘white’. For the black dance music tradition the use of vocals and funky instrumentation is of key interest, whereas the white dance music tradition is more preoccupied with futurism and the revelations of technology. […]

rundmc

20
Oct 09

Tuning Authenticity, part 5

Programming the planet It would seem that we have reached a level in popular culture in which we – paraphrasing the words of Marshall McLuhan – have begun to program the planet itself. Evidence of this cyberspace-made-flesh can be found in the increasing use of celebrity endorsement, in the interplay between music video and TV […]

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