Americans ramp up for m-commerce

Mobile commerce is set to rise. Forrester predicts that by 2017, the share of mobile phone users using their phone for m-commerce, will grow from 20 pct. in 2011 to 50 pct. in 2017. By then, the worldwide purchase volume from mobile devices will break the USD 1 trillion mark (including NFC and POS terminals), according to a forecast from IDC Financial Insights. Two-thirds of the total mobile commerce volume will be online/m-commerce transaction, while NFC will contribute with one quarter.

GO-Globe.com has provided some interesting (US specific) m-commerce data – like 80% of mobile user prefer locally relevant advertising. Check out their infographic below.

 

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>


More in Marketing, Mobile, Trends
Walking-Business-People_urbancow_i1
Airports (should) embrace social media

With the general surge in social media use, it's no surprise that airports too have seen their fair share of...

Close