Airports (should) embrace social media

With the general surge in social media use, it’s no surprise that airports too have seen their fair share of the growth. As this infographics from SimpliFlying and ACI Europe suggests, the number of European social media users have increased 800 pct. from 2011 to 2012! On the other hand, it is a surprise (to me, at least) that 61 pct. of airports have a social media enhanced 24/7 customer service.

There’s a lot more information in the full report (available from ACI-Europe here).

SimpliFlying infographic

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